Should You Jump on the “Proffee” Trend? Here’s What to Know

From protein water to “proffee” (yes, protein + coffee), there’s no shortage of creative ways people are sneaking more protein into their daily routines. On social media, wellness influencers make it seem like every beverage should double as muscle fuel. But is this just another nutrition trend gone too far?

The answer? Not exactly but it depends. While protein is essential, more isn’t always better, and experts say loading your drinks with extra grams of it isn’t the magic bullet it’s made out to be.

Here’s what registered dietitians want you to know before hopping on the protein-packed drink bandwagon.

How Much Protein Do You Really Need?

Despite the hype, most adults already get enough protein without needing to supplement. “The recommended daily intake is 0.8 grams per kilogram of body weight,” says Bonnie Taub-Dix, RDN, author of Read It Before You Eat It. For a 150-pound adult, that’s about 55 grams a day roughly what’s found in one chicken breast and an egg.

Still, certain groups may need more:

• Older adults

• Athletes

• People recovering from surgery or illness

• Pregnant or breastfeeding individuals

• People experiencing significant weight loss, including those on GLP-1 medications

For these groups, needs may increase to 1.2 to 1.8 grams per kilogram of body weight, says Kristy Del Coro, MS, RDN, a culinary nutritionist.

Benefits of Adding Protein to Your Drinks

If you fall into one of the above categories or struggle to get enough protein from meals, drinks can offer a convenient solution.

• On-the-go nutrition: Quick and easy for busy days

• Workout support: Fast absorption makes it ideal before or after exercise

• Balanced intake: Helps distribute protein throughout the day for optimal use

But even if protein drinks are convenient, experts warn that they’re not always necessary or the best way to fuel your body.

Potential Downsides to Protein-Packed Beverages

Before turning your coffee into a protein shake, keep these points in mind:

• Unregulated powders: Protein supplements aren't regulated by the FDA, and may contain heavy metals or misleading labels, Del Coro says. Choose third-party tested brands for safety.

• Hidden sugars and additives: Many flavored protein powders include sweeteners, oils, and fillers. “It may not be the healthy choice it appears to be,” says Taub-Dix.

• Less satisfying than food: Liquids digest faster and may leave you feeling less full compared to meals with whole foods.

• Nutrient displacement: Prioritizing protein too much may cause you to miss out on fiber, healthy fats, and complex carbs.

• Digestive discomfort: Protein powders can cause bloating, gas, or stomach upset, especially if they contain lactose or artificial ingredients.

How to Choose the Best Protein for Your Drinks

If you’re going to sip your protein, make it count. Here’s what to look for:

• High-quality protein: Whey has the highest digestibility score (PDCAAS), but soy and pea protein are solid plant-based options.

• Minimal ingredients: Choose powders with simple, whole-food-based ingredients and no added sugar or synthetic additives.

• Third-party testing: Look for certifications like NSF or Informed Choice to avoid contaminants.

• Whole food swaps: For a more natural approach, blend in Greek yogurt, nut butter, or even silken tofu instead of protein powder.

A Note on Collagen

While collagen drinks are trending, they aren’t complete proteins. “Collagen lacks some essential amino acids your body needs,” says Taub-Dix. If you’re drinking it for beauty benefits, it may be best paired with a well-rounded diet not relied on as your primary protein source.

The Bottom Line

Protein is essential but you probably don’t need to obsess over it. If you’re eating balanced meals throughout the day, chances are you’re already meeting your needs without turning every coffee or smoothie into a supplement.

Rather than focusing on one macronutrient, aim for meals and snacks that include a mix of protein, healthy fats, and complex carbs. And if adding a scoop of protein to your coffee helps you feel more energized or meets your needs on a busy day? Great. Just know it’s one tool not a requirement for healthy eating.

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