Is Rubbing in Facial Skin Care Products Really That Bad?

If you’ve ever wondered whether you should be patting or rubbing in your facial skin-care products, you’re not alone. Social media is filled with advice claiming that rubbing can lead to wrinkles or make products less effective. But what do dermatologists actually say? Let’s break down the best way to apply your skin care for maximum benefit.

Rubbing vs. Patting: What’s Better for Your Skin?

The good news: rubbing your skin-care products in won’t cause wrinkles. "Rubbing a product on facial skin is usually recommended," says Mariano Busso, MD, a board-certified dermatologist in Miami. "The forces applied to skin in a routine rubbing motion will not break down collagen or elastin fibers."

A gentle rubbing motion can even have benefits. "A light massage can improve lymphatic flow and circulation, which is great for skin health," says Jennifer Gordon, MD, a board-certified dermatologist in Austin, Texas. However, there’s a difference between a soft, circular motion with your fingertips and aggressively pulling or tugging at your skin, which could cause irritation.

In fact, certain products work best when fully rubbed in. The American Academy of Dermatology (AAD) specifically recommends thoroughly rubbing in sunscreen to ensure even coverage and absorption. A March 2017 study in PLOS One also found that massaging anti-aging creams into the skin can enhance their effects.

The Best Way to Apply Skin-Care Products

Most dermatologists agree that a balanced approach works best:

• Use your fingertips to apply products with gentle, upward strokes on your face and neck.

• Avoid using your palms, as they can absorb too much of the product, reducing its effectiveness.

• Don’t tug or pull on your skin, especially in delicate areas.

“Everything in moderation,” says Anna Guanche, MD, a board-certified dermatologist in Calabasas, California. “Too much force can lead to irritation, but gentle rubbing can help products absorb better.”

When to Be Extra Gentle

While rubbing is generally fine for most products, some exceptions require a lighter touch:

Eye Creams

The skin around your eyes is thin and sensitive. Rubbing too hard can cause microtears or irritation. Instead, apply eye cream by gently patting it in with your ring finger, which applies the least pressure.

Exfoliators

Exfoliators are already designed to slough off dead skin, so applying too much pressure can lead to irritation or redness. Instead, use light, circular motions with your fingertips.

The Bottom Line

Rubbing in your skin-care products won’t damage your skin in fact, it can help with absorption and efficacy. The key is to use a gentle touch with your fingertips, avoiding aggressive tugging or pulling. Be extra careful around the eyes and with exfoliators, and let your skin soak up the benefits.

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