Why 'Soloish' Travel Is About to Be Everywhere

The #solotravel hashtag has racked up over 4.6 million posts on Instagram and that number is growing by the week. What was once reserved for soul-searching journeys à la Eat, Pray, Love has transformed into something much more mainstream. These days, solo travel isn’t just socially acceptable it’s aspirational. But for those craving a bit of freedom without the full-on solitude, a new approach is rising soloish travel.

What is soloish travel?

Soloish travel is exactly what it sounds like a hybrid between solo travel and staying socially connected. Think: booking a trip to a city where a college friend or extended family member lives, but planning your days independently. You’re not visiting them per se, but their presence provides a safety net, familiar face, or even just a backup dinner buddy.

This style of travel is especially resonating with women, many of whom are eager for more autonomy in how and where they explore, but also carry valid safety concerns. According to a YouGov survey, 76% of women said they’d feel unsafe vacationing completely alone, and nearly one-third mentioned that their families discourage solo trips. Soloish travel provides a middle ground independence with some built-in security.

The rise of solo travel with a twist

Solo travel has steadily been gaining traction for years. A 2017 Intrepid Travel survey found that 55% of Americans believe traveling solo is more socially acceptable than it was a decade ago, and millennials especially millennial women are leading the charge. In fact, "female solo travel" has emerged as the top-related search term for “solo travel” on Google.

But while interest is skyrocketing, comfort levels vary. One-third of solo travelers anticipate feeling lonely, and many feel uncomfortable doing simple things alone only 36% are okay going to a bar solo, and 45% would dine alone without hesitation. Soloish travel helps ease those anxieties by creating room for social support without giving up personal freedom.

Why women are embracing soloish trips now

Beyond the lure of wanderlust, many women are opting for soloish getaways as a way to reclaim time for themselves. Mumcations (kid-free breaks for moms) and painmoons (trips to recover emotionally after a life disruption) are part of this growing trend. The point isn’t just to explore a new place it’s about finding peace, autonomy, and clarity.

This shift also reflects the broader cultural movement of women unapologetically prioritizing their own needs whether that’s through mental health breaks, wellness retreats, or redefining what self-care looks like.

How travel companies are making it easier

The travel industry is taking note. Companies like Intrepid Travel are offering pre-planned solo-friendly group trips, where individuals book alone but are paired with local guides and other travelers. These curated adventures offer a built-in social structure with none of the planning stress. Similarly, many hotels and tour operators now promote female-focused trips, emphasizing community, safety, and empowerment.

Soloish travel also encourages connection without obligation. You might link up with a friend for dinner, crash at their place for a night, or simply know they’re nearby if you need help. It's a choose-your-own-adventure with a soft landing perfect for anyone who loves freedom but also values familiarity.

So, should you try soloish travel?

If you’ve been hesitant about solo travel, soloish might be your sweet spot. It lets you experience the joy of doing whatever you want, whenever you want with the comfort of knowing you're not completely on your own. It’s not about proving you’re brave enough to travel alone; it’s about traveling in a way that feels right for you.

So go ahead and text that friend who lives in Lisbon or LA or Tokyo. Tell them you’re thinking of coming but only for a quick coffee. The rest of the trip? That’s all yours.

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